Tuesday, August 7, 2007

The Health & Wellness Customer Service Disconnect

Last month, I was place from work recovering from a surgical procedure. As I was not able to sit down up or really concentrate on anything substantive, I ended up watching daytime television. Most daytime telecasting is targeted at women. What I noticed most during the programmes I watched was the figure of commercial messages for health & wellness products, including tegument attention products, weight loss products, cosmetics, and supplements. There were chief two subjects in all of these commercials: The merchandises would all do you look and/or experience little and were "all natural." What these advertisements did not state was how they worked, what ingredients they were made with, and why they would work.

Last week, I was in a big well-known bookstore standing at the "Information" desk seeking, shockingly enough, information. I needed to particular order a book. Unfortunately, no 1 was at the desk. I looked around the country and could not happen a single employee. This went on for five minutes. I eventually walked to the dorsum of the shop where I ran into an employee who grudgingly agreed to help, although he also pointed out that handling book orders was "not his job." By the clip I establish him both my forbearance and that of my three-year old girl had worn thin. I eventually ordered the book, although the employee could not supply me with any information about when I could anticipate to have got it.

What make these two narratives have in common? They exemplify a common subject that tallies through the consumer's retail experience today, i.e., uncomplete information and no client service to supply it.

Given the fact that we are bombarded with information from every angle, it's ironic that health and wellness consumers are not readily provided with the information they necessitate to do intelligent picks about the health & wellness merchandises they buy for themselves and their family. Try looking for the ingredients on that expensive jar of moisturizer you bought last month. Even if the ingredients are included on the jar, make you understand what they are and what consequence they may have got on your body? Good fortune determination the answer.

Before the decease of client service, you'd simply inquire the salesperson at the cosmetics counter. But as illustrated in my story, you'd have got to happen one first. And even if you happen one, it's questionable if this individual will be able to supply you with the replies you want.

So what are your options:

1. Educate yourself through your ain research.

2. Find person to supply you with the information.

The first option, while viable, necessitates something most people don't have got - time. Time to research the merchandises and their ingredients. Time to look into whether the merchandises are safe and make what they state they will. Time to find if the merchandises are indeed all natural.

If you don't have got clip to make the research yourself, your other option is to buy your family's health and wellness merchandises directly from a distributer and adviser who can not only supply you with the merchandises you want, but can also supply you with what the retail marketplace cannot, and makes not supply readily, i.e. information about their products, including their ingredients, why they are safe, why they supply the benefits they promise, and why they truly are "all natural."

In improver to providing consumers with an education, such as advisers also supply consumers with the type of client service that shows to the consumer that they are more than than just a "sale," but a whole individual whose health & wellness necessitates cannot be addressed by a "one-size-fits-all" marketing campaign. Such client service supplies the consumer with their ain personal health & wellness consultant.

Where make you happen such as consultants? The best manner is through the internet.

Look for companies that sell health & wellness merchandises directly to consumers. These companies administer their merchandises through a web of independent advisers who are trained and educated not only in the merchandises they distribute, but in providing first-class client service. Such advisers will assist you happen the connexion between the human race of natural health & wellness merchandises and client service. Not only will you finally be an educated consumer, you will have the client service that you deserve.

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